We don’t want to know if you’re a male, female, old, young, black, white, tall, short. We don’t want to know your email address. We never ask for personal information like “are you Grant?” or “are you Rebecca?” or “are you Todd?” We don’t want to know your name.

And if someone says “yes,” then what they’re agreeing to is for us to monitor those third-parties that are tracking them on any given website. And when you download Ghostery, you’re asked if you’d like to be in this community. It’s a long ramp-up to “what is Ghostrank, and what does it do?” Where we took Ghostery one step further is we created this community of Ghostery users which we named Ghostrank. So, this was great from a consumer side, but it didn’t give companies the answer to “how do we know what is happening on our sites, and how is it all interrelated, so we can make good disclosures?” So that’s were I finally get to your answer. It reveals that invisible tracking by third-parties. But at its highest level, as the pointed out, what Ghostery does, the plug-in, it tells you who is tracking you on any given website. It’s got well over 40 million downloads, and it’s being downloaded at a rate of 5-6% per month. And now it’s the world’s most popular consumer privacy tool. And at the time we purchased it, six years ago, there were a couple hundred thousand downloads. So, that’s where we bought this plug-in called Ghostery. So, they started asking us “Can you tell us how to get this intelligence, so we can disclose, and comply with our obligations?” We very quickly saw from the market that organizations, to a large extent, didn’t know what was happening on their websites. But what we also saw very quickly is that while companies wanted to be transparent and give control, they actually didn’t know what to disclose. Very quickly, we saw that companies absolutely agreed with us, and recognized that they want to be transparent about their digital practices because it’s the right thing to do - as well as obligations.

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